Deriv · SEO/SGE Quarterly Report

Executive Summary

Organic + AI Traffic Performance — Q4 2025 vs Q1 2026
Reporting period
Q1 2026 vs Q4 2025
View Detailed Report
Automations Built — SiteSense Platform
What we built this quarter
We built SiteSense — an AI-powered SEO platform. SiteSense automatically finds SEO issues across our sites, and SiteMedic fixes them directly on Webflow — handling content publishing and technical fixes without human intervention.
🔧
SiteMedic
Automatic SEO fixes across our sites
Live
SiteMedic spots SEO problems and fixes them on Webflow automatically. Live on experts.deriv.com, traders-academy.deriv.com, academy.deriv.ae.
Fixes automatically:
Page titles · Meta descriptions · Image alt text · Canonical tags · Internal links · Broken links
3 sites live QA: Deborah Exec: Robin
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SEO/SGE Intelligence Dashboard
One place to see all our SEO data
In Progress
Bringing together traffic data, keyword rankings, and AI search visibility into one report — so the team isn't pulling from multiple tools every week. Slack updates coming once complete.
Pulling data from:
GA4 · SEMrush · ChatGPT · Gemini · DeepSeek · Perplexity
GA4 / BigQuery SEMrush Slack alerts (Q2)
⚡
Webflow → Discourse Pipeline
Auto-posts new content to our community
Live
When we publish an article on Webflow, it automatically appears in the Discourse community. AI writes the post intro to make it feel native to the forum.
How it works:
Publish on Webflow → auto-triggers → Claude writes intro → posts to Discourse
Fully automated Zero manual steps
🌍
ASO Tool
App store research across 6 markets
Live
Automatically researches keywords and competitors for our app store listings across 6 countries — work that used to be done manually per market.
Markets:
UAE · US · UK · Singapore · Australia · India
6 markets Keywords + competitors Visual assets
SiteSense — What's live vs what's next
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SiteMedic
Live on 3 sites. Next up: heading structure and schema markup automation, then expanding to deriv.com and deriv.ae.
✍️
Content Studio
Automates content creation and publishing. Already used for the deriv.ae precious metals page launch. Scaling in Q2.
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Content Optimizer
Coming next. Will score and suggest improvements for existing pages across all domains to improve rankings.
Q1 2026 — All Domains
Total Visitors (All Domains)
—
—
Ranked Keywords (Avg)
—
Across all properties
AI Traffic (ROW, deriv.com)
—
Q1 2026 · ChatGPT + Gemini + others
V2 Demo Signups (ROW)
9,485
+527% vs Q4 2025
🟢 Biggest Win
experts.deriv.com
303 → 37,784 total visitors in a single quarter since launch in Dec'25
🚀 Growing Opportunity
AI Citations Expanding
ROW website cited 123 times and growing. AE, Academy & Experts starting AI citation build-out in Q2
⚡ Next Quarter Focus
AI Content Across All Sites
Structured FAQ and comparison pages to earn AI citations and grow organic traffic on every property
ROW (deriv.com) — Total Visitor Growth
Q4 2025 vs Q1 2026 · Total Visitors + Organic Visitors
Other Domains — Total Visitor Growth
Experts · Academy · AE · Academy AE · Q4 2025 vs Q1 2026
AI Traffic Growth — Monthly Trend (ROW, deriv.com)
ChatGPT · Gemini · DeepSeek · Perplexity — monthly AI traffic. Other domains building AI presence in Q2.
Domain Breakdown — Q4 2025 vs Q1 2026
ROW — deriv.com
Primary global domain · Looker Studio + Semrush
+14.8% Total VisitorsMore Info
Key Points
✓V2 signups jumped +527% QoQ (1,512 → 9,485) — AI-channel driving signup growth.
✓Record 1.32M total visitors in March 2026 — highest single month in the dataset.
✓AI citations grew from 67 → 123 over 6 months — search engines increasingly referencing Deriv.
!Organic visitors dipped −13.3% — explained by V1→V2 tracking migration, not a ranking issue. Keywords grew +15%.
→Push 5,236 keywords at position 4–10 into top 3 — highest-leverage organic play for Q2.
→Grow AI citations from 123 to 200+ through FAQ and comparison content formats.
Monthly Visitor Trend — Total vs Organic
Experts — experts.deriv.com
New site · Launched mid-December 2025 · Looker Studio + Semrush
Launched Dec'25More Info
Key Points
✓Launched mid-December 2025 — 303 → 37,784 total visitors since launch in its first full quarter.
✓Keywords scaled from 570 → 12,984 ranked terms in just 4 months since going live.
!Organic traffic is only 118 visits — most traffic is direct. Search-driven organic growth is the Q2 focus.
→SEO content build-out is Q2 priority — 12K indexed keywords need supporting content pages.
→Build structured content for AI search eligibility — new site not yet appearing in AI search results.
Monthly Visitor Trend — Total vs Organic
Academy — traders-academy.deriv.com
Educational platform · Looker Studio + Semrush
Keywords +71%More Info
Key Points
✓Keywords grew +71% QoQ (4,362 → 7,474) — fastest keyword growth among established domains.
✓~60% of all traffic is organic — earning search traffic at scale without paid support.
✓18 AI citations recorded in March — foundational visibility being established in AI search.
→Step-by-step guides and glossaries naturally earn AI citations — scale this content type in Q2.
→631 keywords at position 4–10 in March — move these to top 3 for direct organic traffic gains.
Monthly Visitor Trend — Total vs Organic
AE — deriv.ae
UAE market domain · Looker Studio + Semrush
Keywords +22%More Info
Key Points
✓Keywords grew +22% QoQ (391 → 477) — solid footprint expansion in the UAE market.
✓p1–3 ranking keywords improved from 7 → 12 in March — early signals of ranking strength.
✓Early ChatGPT and Perplexity signals detected in Q4 — UAE market beginning to appear in AI-assisted searches.
→Structure existing pages with FAQ formats — proven approach to earn AI citations in financial queries.
→Push 135 keywords at position 4–10 into top 3 for direct organic traffic gains in Q2.
Monthly Visitor Trend — Total vs Organic
Academy AE — academy.deriv.ae
UAE educational platform · Looker Studio + Semrush
Keywords +153%More Info
Key Points
✓Keywords grew +153% QoQ (43 → 109) — highest keyword growth rate across all properties this quarter.
✓Organic share improved from 21% → 57% — site now earning the majority of its traffic.
✓First keywords entering position 4–10 and p1–3 — strong early trajectory for a new property.
→Arabic language pages are the Q2 priority — UAE Arabic search queries are currently underserved.
→Target 3× total visitor growth in Q2 to establish a meaningful baseline for the UAE education market.
Monthly Visitor Trend — Total vs Organic